When Pricing Activity Creates Movement, But Not Momentum
Retail pricing teams have never had more information to respond to. Competitor prices change throughout the day. Promotions begin and end. Stock positions move. Reports…
Retail pricing teams have never had more information to respond to. Competitor prices change throughout the day. Promotions begin and end. Stock positions move. Reports…
For many retailers, price matching has become almost instinctive. A competitor drops the price of a product and the immediate question becomes, “Should we match…
Retailers invest enormous amounts of time and effort into pricing. They monitor competitors, analyse margins, plan promotions, review price indexes, and debate where products should…
Commercial managers are expected to improve performance. They are responsible for identifying growth opportunities, challenging underperformance, protecting margin, and making commercially sound recommendations. In many…
When retailers look back on a pricing mistake, attention usually falls on the decision itself. A price was reduced too aggressively. A promotion continued…
For years, pricing has been treated as an important commercial function, but not always as a leadership-level capability. It has often sat somewhere between trading,…
Ecommerce teams have never had more data available to them. Traffic data sits in one platform, conversion metrics in another, product performance is monitored through…
Two weeks ago, we explored a simple idea: most retailers already have pricing data. Competitor monitoring is widespread, dashboards are commonplace, and market visibility is…
The world of Google Shopping is undergoing one of its biggest structural changes in years. Google is retiring the legacy Content API for Shopping and…