Google Shopping Price Tracking – The Key Benefits
In today’s digital age, e-commerce has become an indispensable channel for businesses to reach their customers and drive sales. As competition intensifies, companies are constantly…
Is price still the most important factor influencing purchase decisions?
Understanding the factors influencing consumer purchase decisions has always been crucial to profitability, with many organisations spending significant capital to identify customer needs and stay…
Is online price tracking now the competitive norm ?
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet…
EU Antitrust commission looking into competitor prices of HiFi products
On 2 February 2017, the European Commission started formal antitrust proceedings against D&M Holdings Inc. (Denon & Marantz) and all companies directly or indirectly controlled…
Price monitoring, is it a skill or an art?
Tools save time Today, it’s nearly impossible to see how you compare to the all your competitors without the aid of price monitoring tools, such as Insitetrack. Yes, you…
Does retail need a real transformation?
Retail Transformation Can the majority of retail businesses survive without a radical retail transformation? Big powerful players like Amazon are changing the industry. Can it…
The implications of the shift to digital channels
A recent PricewaterhouseCoopers economic report suggests the gradual shift in demand from traditional high street to digital channels has had a number of important implications…
Do you plan to review your 2016 pricing strategies?
Now that the year is almost over and the last minute rushes are underway, will you set time aside to review your pricing strategies over…
What Factors Influence Online Purchases
A recent American study suggests that `Price’ is the deciding factor that can influence online purchases. The findings come from the 2016 BigCommerce State of…
Seasonal Price Strategy – what is yours this Christmas ?
Do you have a seasonal price strategy for Christmas? There were some interesting consumer shopping predictions highlighted in the “Adobe Digital Index 2015 Holiday Shopping Predictions”,…