Are You Using Price Intelligence To Drive Your Promotions?
Most retailers would say they use data to plan promotions. Fewer could say, with confidence, that they use price intelligence to drive them. That…
Most retailers would say they use data to plan promotions. Fewer could say, with confidence, that they use price intelligence to drive them. That…
Retail leaders often assume pricing decisions take time because teams need more data. In reality, the delay is usually driven by something else. Teams are…
By the time retailers reach Stage 3 of pricing maturity, most foundational challenges have already been addressed. Data is trusted. Product matching is reliable. Competitor…
Most retailers believe pricing maturity improves once competitor data becomes reliable. It doesn’t. Reliable data removes noise, but it does not remove hesitation. Stage 2…
Price monitoring is rarely absent in retail organisations. Competitor prices are scraped, reports circulate internally, dashboards exist, and pricing reviews are scheduled. Yet pricing still…
I have yet to meet a retailer who says, “We don’t monitor competitors.” I have met many who say, “We don’t fully trust what we’re…
In the late 1990s, Andy Grove, former CEO of Intel, popularised a phrase that has shaped how many leaders think about competition: “Only the Paranoid…
For most retail leaders, margin risk does not begin with a clear signal. It begins with a feeling. A sense that competitor behaviour is shifting,…
If you work in pricing, this will feel familiar. You start the day by checking competitor data because you are not fully confident it is…