When Pricing Strategy Depends on Who Is in the Room
Most retailers have a pricing strategy. The harder question is whether that strategy is applied consistently when hundreds of day-to-day decisions need to be made.…
How Many Pricing Decisions Is Your Team Making Twice?
Pricing teams make hundreds of decisions, but many of them are really the same decision appearing in a slightly different form. Should we match this…
How Mature Is Your Pricing Process?
Retailers often assume pricing maturity comes from better software, more competitor data or a larger pricing team. Those things can help, but they do not…
Why Retailers Should Audit Their Pricing Assumptions
Most retailers regularly review their prices. They compare competitors, analyse margins, monitor price indexes, assess promotional performance and identify products that may need to change.…
Why Category Managers Need Clearer Pricing Signals, Not More Data
Category managers are not short of information. Competitor prices, promotional activity, sales performance, margin pressure, stock availability and wider category performance are already part of…
When Pricing Activity Creates Movement, But Not Momentum
Retail pricing teams have never had more information to respond to. Competitor prices change throughout the day. Promotions begin and end. Stock positions move. Reports…
The Retailers That Win Know When Not to Price Match
For many retailers, price matching has become almost instinctive. A competitor drops the price of a product and the immediate question becomes, “Should we match…
The Pricing Trust Gap: Why Customer Confidence Is Becoming Retail’s Biggest Pricing Advantage
Retailers invest enormous amounts of time and effort into pricing. They monitor competitors, analyse margins, plan promotions, review price indexes, and debate where products should…
Why Internal Performance Data Only Tells Half the Story
Commercial managers are expected to improve performance. They are responsible for identifying growth opportunities, challenging underperformance, protecting margin, and making commercially sound recommendations. In many…
