Retail

Commercial managers are expected to improve performance. They are responsible for identifying growth opportunities, challenging underperformance, protecting margin, and making commercially sound recommendations. In many… 

When retailers look back on a pricing mistake, attention usually falls on the decision itself.   A price was reduced too aggressively. A promotion continued… 

For years, pricing has been treated as an important commercial function, but not always as a leadership-level capability. It has often sat somewhere between trading,… 

Ecommerce teams have never had more data available to them. Traffic data sits in one platform, conversion metrics in another, product performance is monitored through… 

Two weeks ago, we explored a simple idea: most retailers already have pricing data. Competitor monitoring is widespread, dashboards are commonplace, and market visibility is… 

The world of Google Shopping is undergoing one of its biggest structural changes in years. Google is retiring the legacy Content API for Shopping and… 

Most pricing problems do not appear suddenly. Margin erosion rarely arrives overnight. Conversion declines rarely happen in a single moment. Competitiveness does not disappear all… 

There was a time when access to competitor pricing data was a genuine advantage. Retailers that could see competitor prices faster than the market often… 

Most retailers do not struggle to define their value proposition. At a central level, it is usually very clear. Pricing is positioned carefully, promotions are…