Amazon – Don’t be Evil !
I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon. But as a small, retail focused business, I really worry…
Insitetrack- Price Intelligence & Price Management »
Blog Posts
Competitor Pricing Strategies Top tips for success
What do we mean by ‘Competitor Pricing Strategy’ ? A competitor pricing strategy is one that takes into consideration the prices your competitors are charging for the same or similar products. If you’re selling ‘commodity’,…
How Retail Technology Is Changing The Game
Do you search the store and then buy on-line? Over the weekend I went high street shopping. It’s not my favourite pastime but I was persuaded that I needed to see the items before making…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point along the pricing intelligence journey. The journey I’m talking about,…
Create a Winning Google Shopping Strategy
We’ve been tracking prices on Google Shopping for a long time and have seen it grow to become an increasingly important source of traffic and sales for our clients. But mastering Goggle Shopping campaigns requires…
Is online price tracking now the competitive norm ?
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet would lower on-line prices as a result on intense competition…
Does price competitiveness drive loyalty?
The buying triangle – Price, Availability and Convenience Retailer and Brands invest heavily in customer loyalty. It serves them well as loyal customers tend to have an emotional connection to the retailer or brand. Loyalty…
Price monitoring, is it a skill or an art?
Tools save time Today, it’s nearly impossible to see how you compare to the all your competitors without the aid of price monitoring tools, such as Insitetrack. Yes, you can dip in and out to check prices, but this…
Is Sainsburys pricing strategy working ?
Is Sainsburys pricing strategy working ? 2nd Quarter Trading Figures Up 0.3% Finally there has been some good news for Sainsburys, The supermarket recently released its 2nd quarter trading figures which showed a…
Uber and its Use of Dynamic Pricing
Dynamic pricing is not a new strategy but, recently transportation company Uber have been criticised for its use of this pricing process. Many would describe the use of this strategy as greedy but, Uber have…
Optimising Ad Spend-Additional Benefits Of Price Intelligence
Overtime price intelligence has adapted to benefit multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently, has caused this data to be manipulated and used for a…
Is price comparison driving retail change?
Retailers are challenged by many external competing forces Price comparison, shopper convenience, product availability are all competing forces at play in the minds of both shoppers and retailers alike. With apologies to Michael Porter, these forces…
Competitive pricing; Are you blind to the facts?
Change – why? Everything is rosy! You’re a successful retail business, you’ve got the number one market slot. Sales are good and you believe you have competitive pricing. So why do you need to change? …
Do you use price comparison solutions as strategic insight?
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price comparison solutions. This is a still an essential stepping-stone in…
Do Amazon prices drive consumer loyalty ?
Amazon prices are perceived as competitive but consumers still price compare across other retailers. CPC Strategy surveyed 1500 men and women in the U.S. about their Amazon shopping habits and the results not suprisingly, show…