Omnichannel Marketing – Tips & Tricks
What Is Omnichannel Marketing? Omnichannel marketing is a strategy that aims to provide consumers with a seamless and integrated shopping experience across multiple channels. This…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Google Shopping Strategy – Our Top Tips
Why Do You Need A Successful Google Shopping Strategy Having a good Google Shopping strategy is crucial for businesses because it helps them to reach…
Price is the most important factor for consumers
You can go anywhere in the world yet still discover, that for many consumers, price is the most important factor that determines where and when…
Psychological Pricing – What it is & Does it Work?
What is Psychological Pricing? Psychological pricing is a strategic technique used in sales and marketing to influence customers’ perception of a product’s price. It involves…
The Future Of Commerce 2023
What Is The Future Of Commerce? As we continue to move towards a technology-driven future, the world of commerce is set to change drastically. The…
5 Tips For Making Your Business Stand Out
Why Is Making Your Business Stand Out Is So Important? In today’s highly competitive marketplace, businesses need to stand out from their competitors in order…
Top 5 Ecommerce Trends 2023
The Continued Rise Of Ecommerce In 2023, ecommerce has continued to experience significant growth as consumers increasingly turn to online platforms to make purchases. The…
Competitive Intelligence- What It Is & Why Its Needed?
What Is Competitive Intelligence? Competitive intelligence is the process of collecting, analyzing, and disseminating information about a company’s competitors and the broader competitive environment in…
Understanding Pricing Strategies And Which Is Right For Your Business
What Is A Pricing Strategy? Pricing strategies helps businesses decide how much to charge for their products or services to make enough money and attract…
Google Shopping Price Tracking – The Key Benefits
In today’s digital age, e-commerce has become an indispensable channel for businesses to reach their customers and drive sales. As competition intensifies, companies are constantly…
Is price still the most important factor influencing purchase decisions?
Understanding the factors influencing consumer purchase decisions has always been crucial to profitability, with many organisations spending significant capital to identify customer needs and stay…
Optimising Ad Spend-Additional Benefits Of Price Intelligence
Overtime, price intelligence has adapted to enhance multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently has…