Understanding the factors influencing consumer purchase decisions has always been crucial to profitability, with many organisations spending significant capital to identify customer needs and stay…
Overtime price intelligence has adapted to benefit multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently, has…
What do we mean by ‘Competitor Pricing Strategy’ ? A competitor pricing strategy takes into consideration the prices your competitors are charging for the same…
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price…
Amazon prices are perceived as competitive but consumers still price compare across other retailers. CPC Strategy surveyed 1500 men and women in the U.S. about…
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet…
The buying triangle – Price, Availability and Convenience Retailer and Brands invest heavily in customer loyalty. It serves them well as loyal customers tend to…
Tools save time Today, it’s nearly impossible to see how you compare to the all your competitors without the aid of price monitoring tools, such as Insitetrack. Yes, you…
Retail Transformation Can the majority of retail businesses survive without a radical retail transformation? Big powerful players like Amazon are changing the industry. Can it…
If you have questions about the service we offer, or if you have bespoke requirements. Email us or book in an initial call to help you get started on your price intelligence journey.
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