Overtime price intelligence has adapted to benefit multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently, has caused this data to be manipulated and used for a…
What do we mean by ‘Competitor Pricing Strategy’ ? A competitor pricing strategy is one that takes into consideration the prices your competitors are charging for the same or similar products. If you’re selling ‘commodity’,…
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point along the pricing intelligence journey. The journey I’m talking about,…
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price comparison solutions. This is a still an essential stepping-stone in…
Amazon prices are perceived as competitive but consumers still price compare across other retailers. CPC Strategy surveyed 1500 men and women in the U.S. about their Amazon shopping habits and the results not suprisingly, show…
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet would lower on-line prices as a result on intense competition…
The buying triangle – Price, Availability and Convenience Retailer and Brands invest heavily in customer loyalty. It serves them well as loyal customers tend to have an emotional connection to the retailer or brand. Loyalty…
Tools save time Today, it’s nearly impossible to see how you compare to the all your competitors without the aid of price monitoring tools, such as Insitetrack. Yes, you can dip in and out to check prices, but this…
Retail Transformation Can the majority of retail businesses survive without a radical retail transformation? Big powerful players like Amazon are changing the industry. Can it really compete in a world where price and data analytics…
A recent PricewaterhouseCoopers economic report suggests the gradual shift in demand from traditional high street to digital channels has had a number of important implications for businesses. The impact and trends of the digital channels…
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