Psychological Pricing – What it is & Does it Work?
What is Psychological Pricing? Psychological pricing is a strategic technique used in sales and marketing to influence customers’ perception of a product’s price. It involves…
Understanding Pricing Strategies And Which Is Right For Your Business
What Is A Pricing Strategy? Pricing strategies helps businesses decide how much to charge for their products or services to make enough money and attract…
Is price still the most important factor influencing purchase decisions?
Understanding the factors influencing consumer purchase decisions has always been crucial to profitability, with many organisations spending significant capital to identify customer needs and stay…
Optimising Ad Spend-Additional Benefits Of Price Intelligence
Overtime, price intelligence has adapted to enhance multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently has…
Competitor Pricing Strategies Top tips for success
What do we mean by ‘Competitor Pricing Strategy’ ? A competitor pricing strategy takes into consideration the prices your competitors are charging for the same…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Do you use price comparison solutions as strategic insight?
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price…
Do Amazon prices drive consumer loyalty ?
Amazon prices are perceived as competitive but consumers still price compare across other retailers. CPC Strategy surveyed 1500 men and women in the U.S. about…
Is online price tracking now the competitive norm ?
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet…
Does price competitiveness drive loyalty?
The buying triangle – Price, Availability and Convenience Retailer and Brands invest heavily in customer loyalty. It serves them well as loyal customers tend to…