Competitor Price Tracking Benefits & Top Tips
What Is Competitor Price Tracking? Competitor price tracking is the process of monitoring and analyzing the pricing strategies of your competitors in the market. It…
Differential Pricing – What It Is And The Key Benefits!
What Is Differential Pricing? Differential pricing, also known as price discrimination, is a pricing strategy where a company charges different prices for the same product…
Dynamic Pricing- Do’s And Don’ts
What Is Dynamic Pricing? Dynamic pricing is a pricing strategy in which the price of a product or service is adjusted in real time based…
Psychological Pricing – What it is & Does it Work?
What is Psychological Pricing? Psychological pricing is a strategic technique used in sales and marketing to influence customers’ perception of a product’s price. It involves…
Understanding Pricing Strategies And Which Is Right For Your Business
What Is A Pricing Strategy? Pricing strategies helps businesses decide how much to charge for their products or services to make enough money and attract…
Is price still the most important factor influencing purchase decisions?
Understanding the factors influencing consumer purchase decisions has always been crucial to profitability, with many organisations spending significant capital to identify customer needs and stay…
Optimising Ad Spend-Additional Benefits Of Price Intelligence
Overtime, price intelligence has adapted to enhance multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently has…
Competitor Pricing Strategy – Top tips for success
What do we mean by ‘Competitor Pricing Strategy’? A competitor pricing strategy considers the prices your competitors are charging for the same or similar products.…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Do you use price comparison solutions as strategic insight?
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price…
