Dynamic Pricing – What is it, and why does it matter?
Dynamic Pricing – What is it, and why does it matter? Retailers of all varieties face one universal challenge: Just how do you set the price for a product to reap the best balance between…
Retail trends, get ready for Generation Z
Big changes in consumer behaviour The past two decades have represented a time of significant technological change, where increasingly of our lives are being shaped by the internet and its ever increasing impact on how…
Retailer trends, slowest online growth for more than 2 years
Slowest online growth since April 2013 In what is a post-apocalyptic financial crash world, the past 12 months have seemingly reported little but good news. From positive retailer trends, GDP which has performed steadily, onto…
Customer Satisfaction Trends
Are consumers becoming less satisfield with customer service or are we simply becoming less tolerant and more demanding ? The Institute of Customer Service (yes really!) has recently released its latest update on the levels…
Changing distribution – A lesson from the Airline industry
General industry may have introduced web and e-commerce relatively recently but the airline industry was one on the first sectors to embrace e-commerce. Before the Internet became a unifying force for commerce, airlines had grouped…
If pricing power is important, who owns it within your organisation?
Renowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a…
What Causes Store Switching Behaviour
The factors that lead to store switching behaviour A report from NIELSEN suggests pricing is one of the major drivers in store switching behaviour. Grocery stores are evolving, both in-store and online, giving consumers more shopping choices…
7 quick tips for growing your margins
Although Insitetrack primarily offers price monitoring and intelligence solutions, the real reason we operate is to help business grow and increase their profitability. Below are some of the hints and tips we have gathered from…
Do you have a dynamic pricing strategy?
While there are many ways to arrive at a pricing strategy, there are still the basics to consider, including product positioning, market demand, your costs and of course your margins. However in today’s fast paced…
Man Sells Business to Amazon. Then takes the Biggest Gamble within the History of Commerce
Marc Lore is somewhat of a notable figure within the world of commerce. Not only has he sold his previous business to the corporate giant that is Amazon, but moreover he’s now taking a sizeable…