Ecommerce

Promotions are meant to create momentum, lift demand, and strengthen customer value perception. However, many retailers end up cutting deeper than necessary or discounting products… 

Pricing has always been one of the strongest levers in retail performance. Yet in many organisations, pricing still sits within a single team or system,… 

Retail pricing is one of the most misunderstood areas of retail. Even with better data, sophisticated tools and real-time visibility, many long-standing assumptions continue to… 

Retail price tracking software has evolved significantly over the past decade, and we have seen first-hand how it transforms the way retailers make pricing decisions.… 

Pricing has become one of the most visible and influential drivers of business performance. It shapes revenue, competitiveness, customer trust, and investor confidence. As a… 

Before exploring how KVIs and segmentation improve your pricing strategy, it helps to clarify the core components of product price monitoring. Understanding how the data… 

The run-up to peak trading is always intense. Promotions need planning, stock must be secured, campaigns are launching, colleagues are on holiday, and systems are… 

Google Shopping remains one of the most crucial revenue channels for retailers, but the method for submitting product data to Google is evolving. Google is… 

Over the past decade, retailers have been promised that new dashboards would make pricing smarter. Each new platform arrived with sleek visuals, filters, and alerts.…