What Is Competitive Intelligence? Competitive intelligence is the process of collecting, analyzing, and disseminating information about a company’s competitors and the broader competitive environment in…
What Is A Pricing Strategy? Pricing strategies helps businesses decide how much to charge for their products or services to make enough money and attract…
In today’s digital age, e-commerce has become an indispensable channel for businesses to reach their customers and drive sales. As competition intensifies, companies are constantly…
Understanding the factors influencing consumer purchase decisions has always been crucial to profitability, with many organisations spending significant capital to identify customer needs and stay…
Overtime, price intelligence has adapted to enhance multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently has…
I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon.…
What do we mean by ‘Competitor Pricing Strategy’? A competitor pricing strategy considers the prices your competitors are charging for the same or similar products.…
Retailers are challenged by many external competing forces Price comparison, shopper convenience, product availability are all competing forces at play in the minds of both shoppers…
Do you search the store and then buy on-line? Over the weekend I went high street shopping. It’s not my favourite pastime but I was…
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
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