Google Shopping Price Tracking – The Key Benefits
In today’s digital age, e-commerce has become an indispensable channel for businesses to reach their customers and drive sales. As competition intensifies, companies are constantly…
Is price still the most important factor influencing purchase decisions?
Understanding the factors influencing consumer purchase decisions has always been crucial to profitability, with many organisations spending significant capital to identify customer needs and stay…
Optimising Ad Spend-Additional Benefits Of Price Intelligence
Overtime, price intelligence has adapted to enhance multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently has…
Amazon – Don’t be Evil !
I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon.…
Competitor Pricing Strategy – Top tips for success
What do we mean by ‘Competitor Pricing Strategy’? A competitor pricing strategy considers the prices your competitors are charging for the same or similar products.…
Is price comparison driving retail change?
Retailers are challenged by many external competing forces Price comparison, shopper convenience, product availability are all competing forces at play in the minds of both shoppers…
How Retail Technology Is Changing The Game
Do you search the store and then buy on-line? Over the weekend I went high street shopping. It’s not my favourite pastime but I was…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Competitive pricing; Are you blind to the facts?
Change – why? Everything is rosy! You’re a successful retail business, you’ve got the number one market slot. Sales are good and you believe you…
Google Shopping Strategy – Our Top Tips
Why Do You Need A Successful Google Shopping Strategy Having a good Google Shopping strategy is crucial for businesses because it helps them to reach…
