Is Sainsburys pricing strategy working ? 2nd Quarter Trading Figures Up 0.3% Finally there has been some good news for Sainsburys, The supermarket recently released its 2nd quarter trading figures which showed a…
Dynamic pricing is not a new strategy but, recently transportation company Uber have been criticised for its use of this pricing process. Many would describe the use of this strategy as greedy but, Uber have…
Dynamic Pricing – What is it, and why does it matter? Retailers of all varieties face one universal challenge: Just how do you set the price for a product to reap the best balance between…
Big changes in consumer behaviour The past two decades have represented a time of significant technological change, where increasingly of our lives are being shaped by the internet and its ever increasing impact on how…
Slowest online growth since April 2013 In what is a post-apocalyptic financial crash world, the past 12 months have seemingly reported little but good news. From positive retailer trends, GDP which has performed steadily, onto…
Most business’s don’t have a pricing process I came across this interesting KPMG press release recently that supports our long held view that the majority of business’s (big and small) have no formal price strategy…
Are consumers becoming less satisfield with customer service or are we simply becoming less tolerant and more demanding ? The Institute of Customer Service (yes really!) has recently released its latest update on the levels…
It is surprising that companies embark on spending money on price automation tools without really understanding what’s needed. This not just a problem with pricing tools. It is a universal problem that affects thousands of…
General industry may have introduced web and e-commerce relatively recently but the airline industry was one on the first sectors to embrace e-commerce. Before the Internet became a unifying force for commerce, airlines had grouped…
Renowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a…
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