Retailers often ask us: What does a long-term partnership with Insitetrack actually look like?
The answer can be seen in the journey of one UK retailer that transformed their approach over six years. By moving away from manual pricing and learning how to automate pricing effectively, they built a faster, smarter, and more confident pricing process.
From Manual Pricing Chaos to Smarter Tracking
When this retailer first came to us, their team was stuck in what they called spreadsheet hell. They were manually checking competitor websites, copying data into Excel, and updating prices whenever time allowed. This manual pricing approach created blind spots and slowed decision-making.
With Insitetrack, they started small by tracking a portion of their products against key competitors. For the first time, they had accurate competitor data delivered consistently. The impact was so clear that they quickly expanded to cover their entire product range, proving the power of moving beyond manual pricing.
Automate Pricing to Unlock New Sales Channels
Once the basics were in place, one major opportunity emerged: Google Shopping. Competitors were already using it, and by expanding their tracking, this retailer gained visibility that led to Google Shopping becoming their largest sales channel.
The lesson was simple. When you automate pricing and gain complete visibility, you open the door to growth opportunities that manual pricing would have missed.
Using Automation Rules to Replace Manual Pricing Work
After securing reliable data, the retailer shifted focus to margin optimisation. With Insitetrack’s Automated Pricing Management rules, they began automating pricing logic based on their commercial goals.
One of their first rules was: If one of my key products can be the lowest price while still achieving at least a ten percent margin, suggest the price change.
Over time, these rules expanded to cover competitor stock availability, high-value products, and categories that required special protection. Each rule was refined as objectives changed, replacing manual pricing tasks with smarter, controlled automation.
Integrating Automated Pricing Data Into Power BI
As the retailer’s reporting requirements grew, they wanted pricing data to align with wider business intelligence. Much of their company reporting was moving into Power BI, and they needed automated pricing insights to flow into it.
Insitetrack built a custom integration so their pricing data was delivered directly into Power BI dashboards. This meant pricing was no longer isolated, but part of a unified business view alongside sales, marketing, and finance.
Seasonal Peaks Show the Power of Automated Pricing
Seasonal periods like Christmas and Black Friday often overwhelm teams relying on manual pricing. This retailer turned that challenge into an advantage by using ad-hoc data requests and temporary automation rules.
They increased data scraping frequency, applied special business rules for demand spikes, and requested custom reports for campaign planning. This allowed them to enter peak trading periods with confidence and precision, rather than reacting at the last moment.
The Results of Choosing to Automate Pricing
Six years into their journey, the results are clear:
A 75 percent reduction in manual pricing work
Faster and more confident decision-making
Improved margin protection and revenue growth
A pricing process that adapts with their business
What began as a solution to escape manual pricing chaos became a fully integrated, automated pricing strategy that continues to evolve.
Why Automating Pricing Creates Lasting Value
This story highlights why automating pricing is about more than saving time. It creates confidence, unlocks growth, and ensures your retail pricing strategy can keep pace with change.
At Insitetrack, we combine automation with expertise and partnership. We work closely with our clients, adapt as their needs grow, and deliver data in the systems and formats that fit their workflows.
Because when retailers move from manual pricing to automated pricing, they do more than keep up. They lead.
Automate Your Pricing Process
Book a demo with our team and discover how accurate, validated insights and expert support can transform your pricing strategy.
