Amazon – Don’t be Evil !
I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon.…
Competitor Pricing Strategies Top tips for success
What do we mean by ‘Competitor Pricing Strategy’ ? A competitor pricing strategy takes into consideration the prices your competitors are charging for the same…
Is price comparison driving retail change?
Retailers are challenged by many external competing forces Price comparison, shopper convenience, product availability are all competing forces at play in the minds of both shoppers…
How Retail Technology Is Changing The Game
Do you search the store and then buy on-line? Over the weekend I went high street shopping. It’s not my favourite pastime but I was…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Competitive pricing; Are you blind to the facts?
Change – why? Everything is rosy! You’re a successful retail business, you’ve got the number one market slot. Sales are good and you believe you…
Google Shopping Strategy – Our Top Tips
Why Do You Need A Successful Google Shopping Strategy Having a good Google Shopping strategy is crucial for businesses because it helps them to reach…
Do you use price comparison solutions as strategic insight?
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price…
Do Amazon prices drive consumer loyalty ?
Amazon prices are perceived as competitive but consumers still price compare across other retailers. CPC Strategy surveyed 1500 men and women in the U.S. about…
Is online price tracking now the competitive norm ?
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet…