Amazon – Don’t be Evil !
I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon. But as a small, retail focused business, I really worry…
Competitor Pricing Strategies Top tips for success
What do we mean by ‘Competitor Pricing Strategy’ ? A competitor pricing strategy takes into consideration the prices your competitors are charging for the same or similar products. If you sell ‘commodity’, branded products that…
Is price comparison driving retail change?
Retailers are challenged by many external competing forces Price comparison, shopper convenience, product availability are all competing forces at play in the minds of both shoppers and retailers alike. With apologies to Michael Porter, these…
How Retail Technology Is Changing The Game
Do you search the store and then buy on-line? Over the weekend I went high street shopping. It’s not my favourite pastime but I was persuaded that I needed to see the items before making…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point along the pricing intelligence journey. The journey I’m talking about,…
Competitive pricing; Are you blind to the facts?
Change – why? Everything is rosy! You’re a successful retail business, you’ve got the number one market slot. Sales are good and you believe you have competitive pricing. So why do you need to change? …
Create a Winning Google Shopping Strategy
We’ve been tracking prices on Google Shopping for a long time and have seen it grow to become an increasingly important source of traffic and sales for our clients. But mastering Google Shopping campaigns requires…
Do you use price comparison solutions as strategic insight?
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price comparison solutions. This is a still an essential stepping-stone in…
Do Amazon prices drive consumer loyalty ?
Amazon prices are perceived as competitive but consumers still price compare across other retailers. CPC Strategy surveyed 1500 men and women in the U.S. about their Amazon shopping habits and the results not suprisingly, show…
Is online price tracking now the competitive norm ?
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet would lower on-line prices as a result on intense competition…