Before exploring how KVIs and segmentation improve your pricing strategy, it helps to clarify the core components of product price monitoring. Understanding how the data…
The run-up to peak trading is always intense. Promotions need planning, stock must be secured, campaigns are launching, colleagues are on holiday, and systems are…
Google Shopping remains one of the most crucial revenue channels for retailers, but the method for submitting product data to Google is evolving. Google is…
Over the past decade, retailers have been promised that new dashboards would make pricing smarter. Each new platform arrived with sleek visuals, filters, and alerts.…
Data drives every decision. But not all data delivers the same value. Many retailers still focus only on price, yet the most successful businesses now…
Pricing is no longer a static decision. It changes daily, sometimes hourly, and it shapes how customers see your brand more than any marketing campaign…
In most pricing conversations, the focus tends to fall on models, competitor tracking, and margin optimisation. Yet beneath those discussions lies a quieter problem that…
Many brands still view channel management as a matter of logistics and relationships, focused mainly on moving products efficiently through distributors and retailers. In reality,…
Retailers know that pricing technology can transform the way they compete. But a solution is only as effective as the way it’s introduced and adopted.…