Price Anchoring: How Retailers Shape Value Perception Before the Price Is Seen
Most retailers assume that pricing perception is shaped by the final price alone. In reality, customers begin forming opinions about value long before they reach…
How to Build Customer Trust Using Pricing Transparency
Pricing transparency has become one of the most powerful tools available to modern retailers. Price is one of the clearest signals a retailer sends to…
Why Retailers Over-Discount & How To Stop It
Promotions are meant to create momentum, lift demand, and strengthen customer value perception. However, many retailers end up cutting deeper than necessary or discounting products…
Create A Winning Pricing Culture
Pricing has always been one of the strongest levers in retail performance. Yet in many organisations, pricing still sits within a single team or system,…
10 Retail Pricing Myths Retailers Still Believe
Retail pricing is one of the most misunderstood areas of retail. Even with better data, sophisticated tools and real-time visibility, many long-standing assumptions continue to…
Retail Price Tracking Software Do’s and Don’ts
Retail price tracking software has evolved significantly over the past decade, and we have seen first-hand how it transforms the way retailers make pricing decisions.…
Pricing Anxiety: Why Executives Feel It and How to Fix It
Pricing has become one of the most visible and influential drivers of business performance. It shapes revenue, competitiveness, customer trust, and investor confidence. As a…
A Practical Guide to Product Price Monitoring and KVI Segmentation for Retailers
Before exploring how KVIs and segmentation improve your pricing strategy, it helps to clarify the core components of product price monitoring. Understanding how the data…
How We Make Price Intelligence Solutions That Work For You
The run-up to peak trading is always intense. Promotions need planning, stock must be secured, campaigns are launching, colleagues are on holiday, and systems are…