Optimising Ad Spend-Additional Benefits Of Price Intelligence
Overtime, price intelligence has adapted to enhance multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently has…
Competitor Pricing Strategy – Top tips for success
What do we mean by ‘Competitor Pricing Strategy’? A competitor pricing strategy considers the prices your competitors are charging for the same or similar products.…
Are you on the Pricing Intelligence journey?
Building Pricing Intelligence Maturity Price intelligence is one of the most important factors in building business competitiveness. However, not everyone is at the same point…
Do you use price comparison solutions as strategic insight?
Do you need to view data in a different way? In our previous blogs, we highlighted the need for retailers to understand their competitors through price…
Do Amazon prices drive consumer loyalty ?
Amazon prices are perceived as competitive but consumers still price compare across other retailers. CPC Strategy surveyed 1500 men and women in the U.S. about…
Is online price tracking now the competitive norm ?
Online price tracking tools enable rapid price response Back in November 2000, Professor Robert J. Kauffman posed a question in a paper* that suggested that the Internet…
Does price competitiveness drive loyalty?
The buying triangle – Price, Availability and Convenience Retailers and Brands invest heavily in customer loyalty. It serves them well as loyal customers tend to…
Does retail need a real transformation?
Retail Transformation Can the majority of retail businesses survive without a radical retail transformation? Big powerful players like Amazon are changing the industry. Can it…
The implications of the shift to digital channels
A recent PricewaterhouseCoopers economic report suggests the gradual shift in demand from traditional high street to digital channels has had a number of important implications…
Do you plan to review your 2016 pricing strategies?
Now that the year is almost over and the last minute rushes are underway, will you set time aside to review your pricing strategies over…
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