Marketing / Business Development

For a long time, pricing sat just outside the executive conversation.   It mattered.It was monitored.But it was rarely owned.   Leadership teams reviewed pricing… 

Most partnerships do not end because something goes badly wrong. They drift because the way people show up changes over time.   What starts as… 

Most retailers monitor competitor prices, but far fewer pay attention to the competitor signals that appear long before the price changes. These early indicators often… 

Most retailers assume that pricing perception is shaped by the final price alone. In reality, customers begin forming opinions about value long before they reach… 

Pricing transparency has become one of the most powerful tools available to modern retailers. Price is one of the clearest signals a retailer sends to… 

Promotions are meant to create momentum, lift demand, and strengthen customer value perception. However, many retailers end up cutting deeper than necessary or discounting products… 

Pricing has always been one of the strongest levers in retail performance. Yet in many organisations, pricing still sits within a single team or system,… 

Retail pricing is one of the most misunderstood areas of retail. Even with better data, sophisticated tools and real-time visibility, many long-standing assumptions continue to… 

Retail price tracking software has evolved significantly over the past decade, and we have seen first-hand how it transforms the way retailers make pricing decisions.…