Seasonal Price Strategy – what is yours this Christmas ?
Do you have a seasonal price strategy for Christmas? There were some interesting consumer shopping predictions highlighted in the “Adobe Digital Index 2015 Holiday Shopping Predictions”,…
Is Sainsburys pricing strategy working ?
Is Sainsburys pricing strategy working ? 2nd Quarter Trading Figures Up 0.3% Finally there has been some good news for Sainsburys, The supermarket…
Uber and its Use of Dynamic Pricing
Dynamic pricing is not a new strategy but, recently transportation company Uber have been criticised for its use of this pricing process. Many would describe…
Dynamic Pricing – What is it, and why does it matter?
Dynamic Pricing – What is it, and why does it matter? Retailers of all varieties face one universal challenge: Just how do you set…
Unlock the potential of a good pricing process
Most businesses don’t have a pricing process I came across this interesting KPMG press release recently that supports our long held view that the majority…
Price automation is key to dynamic pricing
It is surprising that companies embark on spending money on price automation tools without really understanding what’s needed. This not just a problem with pricing…
What Causes Store Switching Behaviour
The factors that lead to store switching behaviour A report from NIELSEN suggests pricing is one of the major drivers in store switching behaviour. Grocery stores…
7 quick tips for growing your margins
Although Insitetrack primarily offers price monitoring and intelligence solutions, the real reason we operate is to help business grow and increase their profitability. Below are…
Do you have a dynamic pricing strategy?
While there are many ways to arrive at a pricing strategy, there are still the basics to consider, including product positioning, market demand, your costs…
6 Reasons Price Comparison is Vital in eCommerce
Why is price comparison vital? Ecommerce sites compete on price, among other things and even if a site doesn’t intend to be the price leader,…
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