Wake up call: The importance of understanding your target customer
I’m no retail expert but I do appreciate the importance of understanding who your target customer is. In my humble opinion there are many companies…
Price even more important for consumers ?
Consumers moved the goalposts for retailers again: Price is now even more of a consideration for consumers. Now it’s the end of 2013 its…
M-commerce is dead, long live T-commerce
Overall m-commerce spend via mobile phones and tablets will take off over the next five years yet Verdict’s latest survey of online shopping indicates that…
Price is the most important factor for consumers
You can go anywhere in the world yet still discover, that for many consumers, price is the most important factor that determines where and when…
Do you have a effective pricing strategy ?
Ask 100 online retailers what their pricing strategy is and it’s a fair bet that at least 90 of them will struggle to provide you…