5 Tips For Making Your Business Stand Out
Why Is Making Your Business Stand Out Is So Important? In today’s highly competitive marketplace, businesses need to stand out from their competitors in order…
Competitive Intelligence- What It Is & Why Its Needed?
What Is Competitive Intelligence? Competitive intelligence is the process of collecting, analyzing, and disseminating information about a company’s competitors and the broader competitive environment in…
Understanding Pricing Strategies And Which Is Right For Your Business
What Is A Pricing Strategy? Pricing strategies helps businesses decide how much to charge for their products or services to make enough money and attract…
Google Shopping Price Tracking – The Key Benefits
In today’s digital age, e-commerce has become an indispensable channel for businesses to reach their customers and drive sales. As competition intensifies, companies are constantly…
Is price still the most important factor influencing purchase decisions?
Understanding the factors influencing consumer purchase decisions has always been crucial to profitability, with many organisations spending significant capital to identify customer needs and stay…
Optimising Ad Spend-Additional Benefits Of Price Intelligence
Overtime, price intelligence has adapted to enhance multiple areas of the retail sector. Having all the key knowledge required for businesses to price intelligently has…
Amazon – Don’t be Evil !
I have a kind of ‘love / hate’ relationship with Amazon. I love the convenience, range of products and fast delivery when shopping on Amazon.…
Competitor Pricing Strategy – Top tips for success
What do we mean by ‘Competitor Pricing Strategy’? A competitor pricing strategy considers the prices your competitors are charging for the same or similar products.…
Is price comparison driving retail change?
Retailers are challenged by many external competing forces Price comparison, shopper convenience, product availability are all competing forces at play in the minds of both shoppers…