Why Pricing Feels Harder Than It Used To
Across many retail organisations, there is a growing sense of frustration around pricing. Decisions take longer.Confidence feels thinner.Pressure appears earlier and escalates faster. …
Why Pricing Is A 2026 Boardroom Issue
For a long time, pricing sat just outside the executive conversation. It mattered.It was monitored.But it was rarely owned. Leadership teams reviewed pricing…
Does Anyone Even Care Anymore?
Most partnerships do not end because something goes badly wrong. They drift because the way people show up changes over time. What starts as…
The Hidden Competitor Signals Behind Every Price Change
Most retailers monitor competitor prices, but far fewer pay attention to the competitor signals that appear long before the price changes. These early indicators often…
Price Anchoring: How Retailers Shape Value Perception Before the Price Is Seen
Most retailers assume that pricing perception is shaped by the final price alone. In reality, customers begin forming opinions about value long before they reach…
How to Build Customer Trust Using Pricing Transparency
Pricing transparency has become one of the most powerful tools available to modern retailers. Price is one of the clearest signals a retailer sends to…
Why Retailers Over-Discount & How To Stop It
Promotions are meant to create momentum, lift demand, and strengthen customer value perception. However, many retailers end up cutting deeper than necessary or discounting products…
Create A Winning Pricing Culture
Pricing has always been one of the strongest levers in retail performance. Yet in many organisations, pricing still sits within a single team or system,…
10 Retail Pricing Myths Retailers Still Believe
Retail pricing is one of the most misunderstood areas of retail. Even with better data, sophisticated tools and real-time visibility, many long-standing assumptions continue to…