Insitetrack Case Studies
UK-Based Electrical Wholesaler
Company Introduction
A UK-based online electrical wholesaler with decades of trading experience, this long-established business supplies thousands of SKUs to both trade and retail customers. With a reputation for reliable service, strong product availability, and competitive pricing, the company has earned the trust of electricians, contractors, and homeowners across the UK.
Operating in a highly competitive and fast-changing market, the ability to track daily price movements is essential. Competitor prices fluctuate frequently and missing even a few key changes can have a significant impact on sales, customer confidence, and overall market position. The business recognised the need for a more efficient and dependable way to stay on top of competitor activity and maintain sharp, relevant pricing.
The retailer regularly faced rapid shifts in competitor pricing across thousands of electrical products. While market data was available, the team struggled to review and interpret it quickly enough to act. Manual checks consumed valuable time each day and made it difficult to identify which items required attention.
“We were struggling to keep up with daily pricing checks. Even with market data available, it was difficult to track changes in time to act. Manually reviewing competitor prices was consuming valuable hours every day, time that could have been spent making decisions and serving customers.”
Several operational challenges were slowing the business down:
Manual daily checks consumed significant staff time and attention.
There was no quick way to identify which prices had changed or where action was required.
Important pricing decisions were delayed because teams lacked immediate clarity.
The business risked falling behind in a fast-moving and intensely competitive market.
These challenges made it harder to maintain consistent competitiveness and created uncertainty around pricing accuracy and performance.
To address these challenges, Insitetrack worked closely with the business to design a tailored daily pricing changes report, delivered directly to the team’s inbox at 08:00 every morning. This automated report provided clear, prioritised insight into what had changed, which products mattered most, and where action should be taken.
The new approach delivered immediate improvements:
Automated morning report delivery removed the need for daily manual checks and ensured that the team began each day with complete, reliable information.
Clear visibility of price movements allowed the team to see item names, retailers, old prices, new prices, and whether each item was a Key Value Item, giving instant context and relevance.
Actionable insights highlighted which products required intervention, saving time and allowing managers to focus on decisions rather than data collection.
The solution created a structured, predictable, and efficient start to each trading day. Managers could understand market movements within minutes and make confident, timely pricing decisions that supported competitiveness and margin protection.
The shift from manual checks to automated reporting transformed how the business monitored competitors and executed pricing decisions. Instead of spending hours digging through data, managers received clear insight every morning, enabling faster and more confident action.
Key performance improvements included:
Manual price check time reduced by approximately 80 per cent, dropping from around two and a half hours per day to around 30 minutes of report review.
Reporting cycle time reduced significantly, moving from scattered checks throughout the day to one clear update delivered each morning.
Missed competitor changes were reduced by approximately 60 per cent thanks to automated detection and prioritised visibility.
The result is a leaner, more confident pricing process that keeps the business ahead of the market, strengthens competitiveness, and frees managers to focus on strategic tasks and customer service.
What The Customer Had To Say!
“Having the daily changes report land in my inbox every morning has been a game-changer. Instead of spending hours chasing prices, I can see exactly what has moved and where I need to act before the day even starts.”
Ecommerce Manager