Insitetrack Case Studies
UK-Based Homeware Retailer
Company Introduction
A UK-based online retailer specialising in sinks, taps, and kitchen accessories, this well-established eCommerce business offers a wide range of products from trusted brands.
With hundreds of SKUs and an increasingly competitive market, staying sharp on pricing has become crucial to winning new customers and maintaining loyalty. The company’s success depends heavily on how efficiently it can respond to price changes and maintain visibility on Google Shopping, one of its most important sales channels.
The retailer operated in a fast-moving category where competitors regularly adjusted prices throughout the day. Their pricing team relied heavily on Google Shopping as the primary source of market intelligence; however, this approach limited visibility and hindered their ability to respond to market changes.
“In such a competitive space, we relied heavily on Google Shopping as our primary source of market intelligence. Prices were changing daily, sometimes multiple times a day, and reviewing competitor data manually was eating up hours. It was vital that we kept our prices up to date, but the process was time-consuming, error-prone, and reactive.”
The business faced several ongoing challenges that limited efficiency and competitiveness:
Google Shopping served as the primary data source, which restricted insight into the wider market.
Competitor prices fluctuated daily across key SKUs, often multiple times within the same trading day.
Manual price reviews and updates consumed hours of staff time every week.
Slow reaction times led to missed opportunities and limited performance in Google Shopping campaigns.
These challenges created uncertainty in pricing accuracy and reduced the retailer’s ability to make timely, data-backed decisions.
To overcome these issues, Insitetrack implemented a rules-based price management system that automated data collection and delivered near real-time market visibility. The solution enabled the retailer to monitor a broader range of competitors, react faster to price changes, and protect profit margins through smart automation.
The implementation delivered several key improvements:
Broader market monitoring provided an accurate and comprehensive view of competitor activity beyond Google Shopping, giving the retailer a more reliable basis for pricing decisions.
One-click ERP export enabled seamless updates into internal systems, significantly reducing manual workload and eliminating the need for re-entry.
Configurable business rules ensured that price changes were both competitive and margin-conscious, allowing the retailer to remain agile in the market without sacrificing profitability.
With these capabilities in place, the retailer gained greater control over how pricing strategies were executed across channels. The improved data flow allowed the team to use Google Shopping far more efficiently, maintaining visibility, responding to competitor moves, and improving conversion performance across high-priority products.
By replacing manual processes with automated data feeds, the retailer achieved measurable operational and commercial benefits. The business moved from reactive, spreadsheet-driven monitoring to a dynamic, scalable pricing system that supported fast and confident decision-making.
Key performance improvements included:
Manual review and update time reduced by approximately 70 percent, turning hours of weekly work into minutes.
Reaction time improved from days to same-day pricing updates, allowing the retailer to compete more effectively in a dynamic marketplace.
Pricing accuracy increased through broader market coverage and intelligent matching logic.
Efficiency improved with direct ERP integration that eliminated human error.
Competitive agility enhanced the retailer’s ability to respond instantly to market changes.
Google Shopping performance improved, with higher visibility, stronger click-through rates, and better return on ad spend due to more timely price updates.
The combined impact of automation and improved data visibility enabled the business to operate with greater precision, speed, and confidence in one of the most competitive online categories.
What The Customer Had To Say!
Before automation, we were always playing catch-up. Prices could change multiple times a day, and we would only catch part of it through Google Shopping. Now, with broader monitoring, one-click ERP updates, and clear business rules, we are confident our prices are sharp and sustainable. It has completely changed how we compete online.
MD