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Welcome To
Insitetrack

Based in the picturesque village of Marlow in Buckinghamshire, UK, we’re a dedicated team of experts committed to empowering retailers and brands with intelligent pricing solutions. Our expertise lies in automating complex data collection, delivering trusted analysis, and providing actionable insights that drive smarter decisions.

 

We seamlessly integrate our advanced tools into your existing systems, enabling you to stay competitive without the stress of manual processes. By streamlining price management and optimising pricing strategies, we help you focus on strategy, boosting profitability and accelerating growth.

 

We continue to develop and evolve our leading edge capture technologies and on-line tools to help retailers and brands to remain competitive. 

Our Story

Insitetrack was founded over 10 years ago by Mike Weatherley, whose early experience in ecommerce revealed a critical gap in pricing automation. What began as a vision to streamline rapid pricing decisions has evolved into a comprehensive, customer-focused platform that empowers businesses to thrive in competitive markets.

 

Today, Insitetrack is more than just a tool. We’re a strategic partner in your pricing journey. Our platform has expanded to include new channels like Google Shopping and Amazon, along with advanced features like Auto Pricing and Auto Product Matching. But we’re not stopping there. Our commitment to continuous development means we’re always adapting to meet the unique needs of our clients, delivering tailored solutions that go beyond off-the-shelf offerings.

 

Our dedicated team combines deep pricing expertise with advanced technical know-how, working closely with you to implement strategies that save time, reduce costs, and drive competitive advantage. At Insitetrack, we’re more than just a data provider, we’re your partner in smarter pricing.

Our Core Values

Being Customer Centric

Our customers are at the heart of everything we do. We exist to help them succeed by providing clear, accurate, and timely pricing intelligence that supports better commercial decisions. We understand the pressures our customers face, and we take our responsibility seriously. We know the data we deliver is critical to their business. When things don’t go to plan — and sometimes they don’t — we act fast, own the issue, and fix it. We go the extra mile to make sure our customers’ data is accurate and up to date even if that means working through the night to resolve a problem before they even notice it. We invest in the right technical skills and tools to meet our customers’ evolving data needs.

A Positive Can-Do Attitude

Attitude matters. We believe that a positive, solution-focused mindset unlocks creativity, resilience, and progress.

 

  • Across the team, from tech to customer support, we bring energy and optimism to the table — even when the challenges are tough.

 

  • We approach requests, even unusual ones, with curiosity and a willingness to help. If we can do it, we will.

 

  • Our can-do mindset drives innovation and flexibility. When a key customer needed extra support at short notice for a key presentation to the board of directors, we didn’t hesitate, we delivered the information he needed when he needed it, no drama, no fuss, no problem.

Being Reliable

Reliability isn’t just about uptime or accuracy — it’s about trust. And trust is something we earn, every day.

 

  • Our long-standing customer relationships speak volumes — some of our partners have been with us for over a decade, ranging from global enterprises to ambitious mid-sized businesses.

 

  • Our technical capabilities and attention to detail mean we deliver consistent, dependable results.

 

  • When things go wrong, we don’t hide. We roll up our sleeves and get things sorted. Our customers know they can count on us — and that’s why they stay.

 

We’re proud of what we do, and we’re even prouder of how we do it — with integrity, commitment, and a belief that if our customers succeed, we do too.

Mike Weatherley

Founder & MD

If you're looking for a competitive edge, please contact me, I'm passionate about what we do and always available to chat and to share my experience.

Why Choose Us?

Accountability & Integrity

It is integral that we give you clear visibility of everything that can impact your business. Technical issues are a possibility, website changes can cause data to lose its accuracy. We constantly monitor this possibility and safeguard to prevent this. However, we will inform you of anything we can’t sort out before a pricing information update.

Bespoke Functionality

The ability to provide a best-fit service is another core value for us at Insitetrack. Every service we provide is different depending on your needs. This starts from the beginning of your price intelligence journey. It is vital that we are adaptable and ready to implement a wide range of bespoke solutions.

Customer Success

We believe that with a strong dedication to consistent communication, service development and informative insights tailor made around what you want to achieve as a business. We can guarantee customer success. Therefore, we reiterate the point of building partnerships and providing more than just software. 

Tailored Price Management

Chances are you do things differently. Before we set up your system, we’ll understand your specific goals and objectives to make sure Insitetrack delivers maximum value from day 1. We will track the data that’s most important to you and deliver it in the format that works best for you.

Automated Price Intelligence

We do all the ‘heavy lifting’ for you by automating the data collection, analysis, and reporting of your key price metrics. Insitetrack can automatically email price alerts to individual account managers or buyers. We also fully set-up your system for you! 

 

Ready To Take
Control Of Your Pricing?

Learn the tips on how to build a smarter, scalable pricing strategy that aligns with marketing, supply chain, and commercial goals helping to drive growth, margin, and competitive edge with our new whitepaper!